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Marketing Stained Glass

I attend business workshops and seminars what finish do they want, black, silver,
every month in an effort to learn more pewter, bright copper or antique
about running a business. copper.8. But how do we find these
The one common question that I hear the clients? We advertise in the yellow pages
most is how can I market my service or under cabinet makers equipment and
product. We often have students who catch supplies and we go to cabinet shops and
the glimpse of how great it is to do put samples into their hands. The best
glass and they start to imagine thing to do is furnish glass samples of
themselves doing glass work for a living. those which we carry and sample glass
Some have been brave enough to ask us how designs that they can show their
they might be able to make money doing customers. I like to furnish 8" wide by
stained glass. 10" tall samples because they fit
We have many times replied that we don't comfortably in a box and are easy for the
know, if they find out, will they please cabinet sales people to haul around. This
let us know how? But here are some of the is an investment of time, effort and
basics of promoting and marketing stained money which is necessary because the
glass.Going To The Fair 1. We heard from salesman won't sell for me if they don't
several people that attending craft fairs think about stained glass when they meet
would be the best way that we could with clients.Educate Folks About Stained
market our glass. We were told stories Glass9. Occasionally, in the past, we
about the success of glass artists who would moan and complain about the lack of
sell $30,000 worth of glass every year in understanding that the public had of what
just two days! good stained glass was and how it
With success like that, we figured we enhances ones environment. Then one day,
better go to a fair.2. In Sept 2005 we the light came on and we realized that it
went to Swiss Days in Midway, Utah with was our job to educate the public. We
high hopes, but things didn't go as knew that the best clients for custom
planned. We didn't quite make back the glass were the ones who had tried it and
booth fees we'd paid. discovered that it wasn't all that easy
What went wrong?3. To answer that, we to build glass. They had a higher
need to examine several factors.A. As appreciation for the value of the work.
gift glass sellers, we failed because we As artists, we not only have to raise
didn't sell enough product. Why? Because the awareness of our art, we have to
we didn't have enough small gift items to teach about the complexities and
sell. You can't sell what you don't subtleties of our art. If you don't point
have.B. We were focused as custom glass out it's strengths, who will?10. We
artists. We passed out cards and made discovered that one way to educate the
contacts at the fair. We showed a lot of community was to hold free or low cost
art glass at the fair and actually seminars and workshops. This leads to
succeeded in making a lot of contacts. many opportunities to share your
Over the next few months we picked up knowledge of the stained glass industry
several new customers and got to build a and techniques. It also serves to raise
lot of custom work as a direct result of the consciousness level of the community
the fair.Conclusion: It felt like a of stained glass around them.11. You know
failure because we made so little during how it is, you start looking for a
the fair, but we had a great time and met leather sofa, or buy one and everywhere
many people who wanted stained glass, you look, you find leather sofas. Then
which lead to some custom work. In the you find a brand of running shoes that
future we plan to take more gift items to are particularly comfortable and you
satisfy our immediate cash flow needs and suddenly notice that "everyone" is
we plan to have response cards in an wearing that brand of shoes. Your
attempt to get those who are interested consciousness level has been raised and
in stained glass to give us some contact once it's been raised, it will never be
information. We may offer a free video on the same again.
cd/dvd as a way to get folks to give us That's what you want to have happen with
their information. the community as far as stained glass is
We've also determined to attend smaller concerned.12. We also found that the
boutiques throughout the year in an decorators and designers that often
effort to refine what sells and better recommend us to their clients needed to
learn what the gift market will consist be educated in the subtitles of stained
of.Getting Custom Work4. When Tom Holdman glass art. They often didn't know the
(a local stained glass artist) decided to finishes available or what the difference
become a stained glass artist, a neighbor between the leaded method and copper foil
recommended that he go to a wealthy were.13. So we prepared presentations and
neighborhood and go door to door asking educational materials for them, so they
if they need stained glass in their home. could have them for their clients. But we
He did just that and made a contact with made sure that they were exposed to all
a family who wanted glass and had some the materials so that they would be
influence with the library board. This knowledgeable when they presented them to
lead to a commercial job which lead to a their clients.14. In conclusion,
great deal of publicity.5. What can we promoting your stained glass art is all
learn from this story? That any about movement. You've got to prove
friendship or relationship can lead to you're not dead. And you do that by
glass work. What we must do is ask anyone attending fairs and boutiques so you can
and everyone if they want or need stained read the pulse of your market. And you
glass work. Then, we must doggedly stay in touch with those you meet. You
follow-up when someone expresses an groom relationships. You spend time
interest. It is often amazing how a talking with friends and former clients,
simple monthly phone call will eventually not just to ask them for leads but also
pay off. There have been many clients in to get their feelings about glass. And
our past who put off their project for a you promote specific products which you
year or more. What you want to remember specialize in, like cabinet doors.And
is that they wanted the window enough to finally, you remember that you are a
have you design it, so keep in touch. cheerleader for your industry and it
Then they'll think of you when the doesn't matter if you provide a free
finances ease up. Wouldn't it be sad to seminar which results in someone getting
have another artist get to build your excited about glass and going to your
creation, just because you didn't phone competition. What goes around, comes
them every month?Selling Cabinet Door around.If you are out there promoting
Inserts6. When a customer asks for stained glass, so will your competition
cabinet door inserts, it will help the and you'll find that there really isn't
process along if you are ready to ask any competition in this field. That there
them the questions which will narrow down is plenty of work to go around. Many
their choices and help to determine what people want and need stained glass in
you'll need to do with the doors. their lives, they just don't know it yet.
Ask if the doors are new or refurbished. So go out there and find them!David Gomm
If you can, learn the brand and started building stained glass windows
manufacturer and most importantly, are professionally back in 1983 and has
they routed out for inserts, this will become an expert at many aspects of
let you know if they can come straight to stained glass building, design and
you for glass or if they need to go to repair. He writes a monthly newsletter at
your wood worker to have them modified.7. also has a website with many other
Helping the customer arrive at what they articles at articles may be distributed
want will save you and them a lot of freely on your website and in your
time. So ask if they want to use ezines, as long as the entire article,
transparent or opaque glass. What colors copyright notice, links and this resource
do they want to introduce and what bevels box are unchanged, or if using a portion
if any should go into the design. Do they of the article, it points back to one of
want to add lighting to their cabinets our pages where the entire article
and how much do they plan to spend. Do resides. Copyright © David Gomm All
they want truly leaded panels or will Rights Reserved.
single side leading be adequate. Last,




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