| I attend business workshops and seminars
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| | what finish do they want, black, silver,
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| every month in an effort to learn more
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| | pewter, bright copper or antique
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| about running a business.
| |
| | copper.8. But how do we find these
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| The one common question that I hear the
| |
| | clients? We advertise in the yellow pages
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| most is how can I market my service or
| |
| | under cabinet makers equipment and
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| product. We often have students who catch
| |
| | supplies and we go to cabinet shops and
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| the glimpse of how great it is to do
| |
| | put samples into their hands. The best
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| glass and they start to imagine
| |
| | thing to do is furnish glass samples of
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| themselves doing glass work for a living.
| |
| | those which we carry and sample glass
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| Some have been brave enough to ask us how
| |
| | designs that they can show their
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| they might be able to make money doing
| |
| | customers. I like to furnish 8" wide by
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| stained glass.
| |
| | 10" tall samples because they fit
|
| We have many times replied that we don't
| |
| | comfortably in a box and are easy for the
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| know, if they find out, will they please
| |
| | cabinet sales people to haul around. This
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| let us know how? But here are some of the
| |
| | is an investment of time, effort and
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| basics of promoting and marketing stained
| |
| | money which is necessary because the
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| glass.Going To The Fair 1. We heard from
| |
| | salesman won't sell for me if they don't
|
| several people that attending craft fairs
| |
| | think about stained glass when they meet
|
| would be the best way that we could
| |
| | with clients.Educate Folks About Stained
|
| market our glass. We were told stories
| |
| | Glass9. Occasionally, in the past, we
|
| about the success of glass artists who
| |
| | would moan and complain about the lack of
|
| sell $30,000 worth of glass every year in
| |
| | understanding that the public had of what
|
| just two days!
| |
| | good stained glass was and how it
|
| With success like that, we figured we
| |
| | enhances ones environment. Then one day,
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| better go to a fair.2. In Sept 2005 we
| |
| | the light came on and we realized that it
|
| went to Swiss Days in Midway, Utah with
| |
| | was our job to educate the public. We
|
| high hopes, but things didn't go as
| |
| | knew that the best clients for custom
|
| planned. We didn't quite make back the
| |
| | glass were the ones who had tried it and
|
| booth fees we'd paid.
| |
| | discovered that it wasn't all that easy
|
| What went wrong?3. To answer that, we
| |
| | to build glass. They had a higher
|
| need to examine several factors.A. As
| |
| | appreciation for the value of the work.
|
| gift glass sellers, we failed because we
| |
| | As artists, we not only have to raise
|
| didn't sell enough product. Why? Because
| |
| | the awareness of our art, we have to
|
| we didn't have enough small gift items to
| |
| | teach about the complexities and
|
| sell. You can't sell what you don't
| |
| | subtleties of our art. If you don't point
|
| have.B. We were focused as custom glass
| |
| | out it's strengths, who will?10. We
|
| artists. We passed out cards and made
| |
| | discovered that one way to educate the
|
| contacts at the fair. We showed a lot of
| |
| | community was to hold free or low cost
|
| art glass at the fair and actually
| |
| | seminars and workshops. This leads to
|
| succeeded in making a lot of contacts.
| |
| | many opportunities to share your
|
| Over the next few months we picked up
| |
| | knowledge of the stained glass industry
|
| several new customers and got to build a
| |
| | and techniques. It also serves to raise
|
| lot of custom work as a direct result of
| |
| | the consciousness level of the community
|
| the fair.Conclusion: It felt like a
| |
| | of stained glass around them.11. You know
|
| failure because we made so little during
| |
| | how it is, you start looking for a
|
| the fair, but we had a great time and met
| |
| | leather sofa, or buy one and everywhere
|
| many people who wanted stained glass,
| |
| | you look, you find leather sofas. Then
|
| which lead to some custom work. In the
| |
| | you find a brand of running shoes that
|
| future we plan to take more gift items to
| |
| | are particularly comfortable and you
|
| satisfy our immediate cash flow needs and
| |
| | suddenly notice that "everyone" is
|
| we plan to have response cards in an
| |
| | wearing that brand of shoes. Your
|
| attempt to get those who are interested
| |
| | consciousness level has been raised and
|
| in stained glass to give us some contact
| |
| | once it's been raised, it will never be
|
| information. We may offer a free video on
| |
| | the same again.
|
| cd/dvd as a way to get folks to give us
| |
| | That's what you want to have happen with
|
| their information.
| |
| | the community as far as stained glass is
|
| We've also determined to attend smaller
| |
| | concerned.12. We also found that the
|
| boutiques throughout the year in an
| |
| | decorators and designers that often
|
| effort to refine what sells and better
| |
| | recommend us to their clients needed to
|
| learn what the gift market will consist
| |
| | be educated in the subtitles of stained
|
| of.Getting Custom Work4. When Tom Holdman
| |
| | glass art. They often didn't know the
|
| (a local stained glass artist) decided to
| |
| | finishes available or what the difference
|
| become a stained glass artist, a neighbor
| |
| | between the leaded method and copper foil
|
| recommended that he go to a wealthy
| |
| | were.13. So we prepared presentations and
|
| neighborhood and go door to door asking
| |
| | educational materials for them, so they
|
| if they need stained glass in their home.
| |
| | could have them for their clients. But we
|
| He did just that and made a contact with
| |
| | made sure that they were exposed to all
|
| a family who wanted glass and had some
| |
| | the materials so that they would be
|
| influence with the library board. This
| |
| | knowledgeable when they presented them to
|
| lead to a commercial job which lead to a
| |
| | their clients.14. In conclusion,
|
| great deal of publicity.5. What can we
| |
| | promoting your stained glass art is all
|
| learn from this story? That any
| |
| | about movement. You've got to prove
|
| friendship or relationship can lead to
| |
| | you're not dead. And you do that by
|
| glass work. What we must do is ask anyone
| |
| | attending fairs and boutiques so you can
|
| and everyone if they want or need stained
| |
| | read the pulse of your market. And you
|
| glass work. Then, we must doggedly
| |
| | stay in touch with those you meet. You
|
| follow-up when someone expresses an
| |
| | groom relationships. You spend time
|
| interest. It is often amazing how a
| |
| | talking with friends and former clients,
|
| simple monthly phone call will eventually
| |
| | not just to ask them for leads but also
|
| pay off. There have been many clients in
| |
| | to get their feelings about glass. And
|
| our past who put off their project for a
| |
| | you promote specific products which you
|
| year or more. What you want to remember
| |
| | specialize in, like cabinet doors.And
|
| is that they wanted the window enough to
| |
| | finally, you remember that you are a
|
| have you design it, so keep in touch.
| |
| | cheerleader for your industry and it
|
| Then they'll think of you when the
| |
| | doesn't matter if you provide a free
|
| finances ease up. Wouldn't it be sad to
| |
| | seminar which results in someone getting
|
| have another artist get to build your
| |
| | excited about glass and going to your
|
| creation, just because you didn't phone
| |
| | competition. What goes around, comes
|
| them every month?Selling Cabinet Door
| |
| | around.If you are out there promoting
|
| Inserts6. When a customer asks for
| |
| | stained glass, so will your competition
|
| cabinet door inserts, it will help the
| |
| | and you'll find that there really isn't
|
| process along if you are ready to ask
| |
| | any competition in this field. That there
|
| them the questions which will narrow down
| |
| | is plenty of work to go around. Many
|
| their choices and help to determine what
| |
| | people want and need stained glass in
|
| you'll need to do with the doors.
| |
| | their lives, they just don't know it yet.
|
| Ask if the doors are new or refurbished.
| |
| | So go out there and find them!David Gomm
|
| If you can, learn the brand and
| |
| | started building stained glass windows
|
| manufacturer and most importantly, are
| |
| | professionally back in 1983 and has
|
| they routed out for inserts, this will
| |
| | become an expert at many aspects of
|
| let you know if they can come straight to
| |
| | stained glass building, design and
|
| you for glass or if they need to go to
| |
| | repair. He writes a monthly newsletter at
|
| your wood worker to have them modified.7.
| |
| | also has a website with many other
|
| Helping the customer arrive at what they
| |
| | articles at articles may be distributed
|
| want will save you and them a lot of
| |
| | freely on your website and in your
|
| time. So ask if they want to use
| |
| | ezines, as long as the entire article,
|
| transparent or opaque glass. What colors
| |
| | copyright notice, links and this resource
|
| do they want to introduce and what bevels
| |
| | box are unchanged, or if using a portion
|
| if any should go into the design. Do they
| |
| | of the article, it points back to one of
|
| want to add lighting to their cabinets
| |
| | our pages where the entire article
|
| and how much do they plan to spend. Do
| |
| | resides. Copyright © David Gomm All
|
| they want truly leaded panels or will
| |
| | Rights Reserved.
|
| single side leading be adequate. Last,
| |
| |
|
