| Gold is a rare metal. But so are many other | | | | charm around us. It was sought by mighty kings, |
| metals taken in their purity. Arsenic is rare. | | | | and worn by pretty queens. This history cannot |
| Uranium is rare. Platinum is rare. Even shells are | | | | be done away with easily. |
| rare in some countries. A substance that does not | | | | Perhaps the worst part of buying gold is the |
| shine, is pale yellow, gets worn out easily when | | | | investment aspect. It is difficult to get good |
| used pure, and yields poor returns when resold | | | | returns when the goldsmith deducts a good |
| has been one of the most sought after | | | | amount of the weight to compensate for losses |
| commodities. | | | | in reprocessing. It may even turn out to be gold |
| What makes us do away with our reasoning | | | | of less purity than what it was claimed to be. |
| when it comes to buying gold ornaments? As a | | | | The very word ‘Gold' has come to stand for |
| basis of money it made sense as it was | | | | something unique, precious, pure, and desirable. |
| procurable in purity and very rare compared to | | | | The adjective ‘golden' has come to stand for |
| other available metals. Making ornaments from | | | | these qualities, so much so that alternative |
| this base made sense too, after all it was money. | | | | medicine formulations use gold as an ingredient in |
| Now that it is no longer related to money, why | | | | some remedies. |
| do we still chase gold before any other metal? | | | | On the other hand, gold does have its positive |
| With extensive mining and processing, is it still as | | | | side. Its yellow dullness attracts just the right |
| rare as it was earlier? | | | | attention. A brightly shining metal would be |
| The reason perhaps lies in its history as a | | | | distracting to the eyes. |
| precious and rare commodity. Gold has woven its | | | | |