How To Run A Fundraising Campaign - Part 5

How to Create a Budget for Your Fundraisingthinking in bigger terms, you may be wise to set
Eventup a charitable organization that will be exempt
The necessity of creating a budget for yourfrom taxes under the IRS Section 501 (c) (3).
fundraising even cannot be stressed enough. It isThe reason for this is that whatever money you
imperative to know how much everything is goingget is considered part of your income and you
to cost so that you will know what to charge andhave to pay tax on it yourself, even though you
so make a profit. Not only that, but records of allare not going to keep it. The IRS will want to
monies received must be kept properly so thatknow exactly how much you made and where it
no one can be accused of doing the wrong thingcame from and what you did with it. If you can't
with the funds. Once any hint of wrongdoinganswer them, they will - to put it mildly - be
taints your cause, your sponsors will drop you likeannoyed. And you will be in hot water.
a hot cake.Another reason is that at least some people - and
So how do you create a budget? You must getmaybe most - will want a receipt so they can
quotes for all your costs. Every single thing that iswrite that donation off on their tax. If you give
going to cost any money must be written down.them a personal receipt it cannot be legally used
It may be that you can find a cheaper alternativefor that purpose. They will want to know how
or get something donated that you thought you'dtheir money is going to be spent and you are
have to pay for, but it all has to be down there inaccountable to them for it. If you have an
black and white.organization, they will be able to verify your
You may need to pay for entertainment, catering,trustworthiness by looking at the books and other
speakers, sound equipment, venue, advertising,things that such an organization must have.
gifts, decorations and other things that you willIt would be a good idea to take half an hour to
think of, depending on the kind of event you areconsult with an attorney about the whole
arranging. You also need to write down all yourbusiness. If you follow his advice, it will protect
income such as ticket sales, sponsorship,you from possible problems further down the
donations and the like. Add them all up andtrack.
subtract the expenses from the income. If thereHow Will You Thank Your Supporters?
is not much profit, then you may need to combOnce the fundraising even is over and has been
through it to see where you can cut costs.successful, then you will need to thank your
Remember that local people may be willing tosupporters and this can be done in a variety of
donate their expertise or equipment for free toways. Firstly, your supporters are not only those
help you cut costs. Even the cost of the venuewho made donations, but those volunteers who
could be heavily discounted, if not free. If youspent so much time and effort in making the
don't ask, you'll never know, so don't be shy. Alsoevent a success. They deserve recognition and
look at alternatives. If you were going for a fullthanks just as much as the sponsors, because
band, try a DJ with sound equipment instead.without them the event would not even have
Change the menu to something a little simpler.happened. In fact, the volunteers have worked
Even if your event is something as simple as aharder than the sponsors, because all they had to
car wash, you still need to have a budget. It willdo was write out the check.
be a much simpler budget of course, but you stillTo thank the volunteers, a barbecue may be
need to account for the cleaning products used,given especially for them. If it is a 'sausage sizzle'
don't you?you will only need the sausages, bread and sauce
If your event is a really big and complicated one,so it shouldn't be too expensive. This can be held
it may pay you to get special software to helpafter the event and can be by official invitation or
you create the budget. While you're at it, get oneby word-of-mouth. Just be sure everyone knows
of those volunteers who has accountancy skills toabout it, or bad feelings will be the result. If you
do it for you. Or if none of them have, go todon't want to organize a barbecue, then you could
your local accountant and ask if he would bethank the volunteers in a different way. A thank
willing to donate his time to do it. What a goodyou letter or card would be appreciated.
idea!To thank the supporters for their donations a
Legal and Tax Issues for Fundraising Activitiesletter of thanks is in order. But don't stop at the
In many states funds gained by fundraising areletter; they will like to know exactly how their
not taxable, but it sometimes depends on themoney made a difference to the cause. If
organization. For instance, in Illinois, if yourpossible, let them see the real evidence by
organization were considered to be religious,sending a photo of the results. Whether it was
educational or charitable you would need to makecomputers for the school or rescuing abused
an application for exemption 'E' status. This wouldpets, it's not hard to take a photo. If you can also
entitle you to be exempt from incurring Use Taxshow the students using the computers, or the
in some cases.rescued animal in its new home, it will add that
In some states, religious groups must collect taxpersonal touch. You may have to get parents'
on sales, but they may have one tax free salepermission for photos of students, though.
per year so long as they own what they sell andOf course, it may take a while to get these
are selling to members of the public. The salephotos and you don't want to leave it too long
must not last more than three consecutive daysbefore sending that thank-you letter, so firstly,
and must be conducted by members of thesend a preliminary letter of thanks along with a
organization.copy of your budget showing the profit and
In other states, any non-profit organization isitemize what the proceeds will be used for. Then
exempt from tax. If schools hold a book fair inlater, when these goals have been accomplished,
conjunction with the publisher and get asend another letter of thanks with the results.
percentage of their profit for fundraising, theyThis can be up to several months later and will
don't have to pay tax on it, but the publisherserve to give your organization a high profile.
must pay tax on their portion.When you esteem and honor a company in this
For individuals who deicide to raise money for apersonal way, and they can see how their
charitable cause, if you keep it under a fewdonation made a difference, they will be more
hundred dollars, then you can probably get awaythan willing to make further donations when the
without any legal work - except that you musttime comes. However, it would be inappropriate
always keep a strict record of your budget and allto mention this possibility in your thank-you letter.
financial comings and goings. However, if you are