Home Based Business Opportunity: Busting Four Crippling Myths!

en come across people who are not as happy asone summer going 48 days without a day off.
they would like to be, mostly because they areBut that’s not the case with most home
struggling to make ends meet, living paycheck tobased businesses. For example, I’ve
paycheck. They’re working like slavesinvested just over 100 hours in my business last
(often in jobs they don’t like) andmonth (averaging 25 hours a week), for very,
they’re in debt up to their eyeballs. Invery good results!
most cases unfortunately, there’s notAnother myth busted! You can do VERY well with
much hope on the horizon that things will improvethe right business working at home. You can even
anytime soon.do it part-time to start!
I recognize them because I used to be like that.MYTH # 3: A home based business is SMALL
No longer though; I’m now part of theBUSINESS
home based business revolution. What about you?When they hear the words “home based
Does that first paragraph describe your situation?business”, many people think
Do you go to bed at night worrying about the“cottage industry,” stuffing
bills? Do you dread getting into your car orenvelopes, gluing pinecones together to make
walking to the bus stop in the morning becausedecorations, or doing home parties to sell candles,
you hate the commute and the office wherelingerie or kitchenware.
you’re going to spend the next eightI find that myth kind of
hours of your life?funny…That’s because I personally
If you answered “yes” to any ofknow at least 50 people who are making BIG
those questions, you’re not alone. Theremoney from a home based business. I mean
are millions in your situation. Tens of millions of$20,000, $30,000, $40,000 and more a MONTH!
people in fact who, like you, want to make moreThey do that with Direct Sales opportunities, with
money, have more free time, be more in controlNetwork Marketing opportunities, with MLM-type
of their lives. In short, they want to changeopportunities like you see on the Internet all the
(maybe a better word would betime.
“escape”) their current situation.For most people—because most people
But how? What are the options? Win the lottery?have a scarcity mentality, or a
Change job? Get a second (or third) job?this-is-too-good-to-be-true mentality—those
Encourage the spouse (or the teenagers) to get aincomes sound ludicrous. Well, they’re not.
job? Downsize the car, the house, the vacationNot in these types of business. Not if you pick the
plan (if they have one)? Or start a business? No,right income opportunity and you do it right.
not really. But what about starting a home basedThe other reason for this myth being perpetuated
business? Work at home, no commute, no boss,is that most people either have a job or own a
no office politics, make lots of money and have“regular” type of
free time to spend it! Sounds like a great plan,business—like a “brick and
doesn’t it?mortar” retail outlet—or they
It actually IS a great plan! So why aren’tprovide services where they trade time for
these people doing it? Because, as I find out whenmoney. And with a job or a
I talk with them, they subscribe to many of the“regular” type of
crippling myths that surround business in general,“small” business, those numbers
and the home business industry in particular.are close to impossible to attain.
I’ve chosen the wordBut the right home based business opportunity in
“crippling” very carefully becausethe right hands with the right system, training and
to cripple means to disable, to impair, to weaken.support has great potential for being BIG business.
And that’s precisely what those mythsMYTH # 4: Network marketing—and most
will do to you if you let them. They will disablehome based businesses that use that
your thinking mechanism, they will impair yourmodel—are ILLEGAL PYRAMID SCHEMES
judgment, and they will weaken your resolve toThat’s a biggie; I’d say that
find a solution to your problem.probably 75% of the people who call me
To help all those people—and you too ifregarding my home based business bring up that
you’ve been pondering how to improvemyth, and I suspect the other 25% are thinking
your situation—I’d like to take aabout it even if they don’t verbalize
look at four of those crippling myths and BUSTit…
them!If I had an hour to talk with you, I could tell you
MYTH # 1: You need A LOT OF MONEY to startabout ALL the legal battles won by the home
a business…based business industry over the years.
This is true IF you want to buy an existingI’d mention the fact that there are
business or start a traditional business (in mostcurrently over 50 network marketing companies
cases), specially a “brick andor companies using that model on the stock
mortar” business. While doing research theexchange. I’d share with you the fact
other day, I saw a motel for sale for $600K andthat Robert Kiyosaki (bestselling author of
a drycleaner for $250K.“Rich Dad, Poor Dad”), Stephen
I owned a brick and mortar business once: an artCovey (bestselling author of “The 7 Habits
gallery and framing shop, with 12 employees. Iof Highly Effective People”) and Warren
bought it in 1986—inventory and goodwillBuffet are either promoting, working with, or
for $200,000. I had to borrow $20,000 from myhave purchased that type of business. And these
parents for the down payment, then pay thepeople are not dunces. They would NEVER
ex-owners $30,000 a year for six years. Thatassociate themselves with something that is illegal.
was hard on the cash flow, so hard in fact that IWhat do you think?
eventually lost that business.A more important question would be, what will
A friend of mine is thinking about buying a fastyou DO now that we’ve busted those
food franchise for $300K. He told me he would befour crippling myths? Here are my five
paying himself a living wage for four years, andsuggestions for you:
then in year five he expected a profit of $50,000.1. Right now, this second, adopt a new way of
For all the work and time and worry that goesthinking about home based business opportunities.
into that, it doesn’t seem like a lot of2. Make a list of ALL the things in your life
money! So yes, for SOME types of business youyou’d like to get rid of if you were
need a lot of dough…making $10,000 to $15,000 a month working
Even businesses on the Net can be ratherfrom home.
expensive; one business opportunity states that3. Make a list of ALL the new things you’d
the investment is $49,500! Ouch! And not thatlike to do and have in your life when you start
long ago, I invested in six onlinemaking that kind of money. The reason for those
“stores”. With the support and thelists is to really motivate you to do the next two
tutoring, the bill came to $20,000.steps.
But at the other end of the spectrum,4. Do your research, starting with going to the
I’ve recently started a very lucrativewebsite in the resource box below and reading all
home based business for under $2,000. And Ithe articles you will find there about how to
know of MANY business opportunities you canchoose a good home based business opportunity.
get going for even less than that.5. When you’ve found some income
So you see, that myth is busted: you DO NOTopportunities that appeal to you, do your due
need a lot of money to start a lucrative business.diligence, including calling the sponsor and other
You just need to start with the rightpeople doing that business before signing on the
one—one that only requires a modestdotted line.
investment.In conclusion, the four myths I just busted are
MYTH # 2: You need to WORK A LOT—atreally no reasons at all—more like
least 50 or 60 hours a week—to get aexcuses—for not starting and building a
business off the ground and profitable.legitimate home based business that over time will
Chances are good that, yes you will need to workallow you to earn a solid residual income from the
a lot of hours for a “regular” typecomfort of your home, and finally live the lifestyle
of business. That was the case for me withthat you and your loved ones desire and deserve.
Yukon Gallery. Seven days a week, 10 to 12Go do it, NOW!
hours a day. Working on the holidays. I remember